MARCSquad

A visionary marketing and business growth strategist, Zethu C. Dlamini is redefining brand communications, market research, and digital transformation. With executive leadership experience spanning banking, marketing, and strategic brand management, she has successfully driven business growth, enhanced brand equity, and shaped customer-centric strategies for both public and private enterprises.

As Chief Marketing Officer at FNB Eswatini, she elevated brand positioning and market presence while leading shared value initiatives as Convenor of the FNB Eswatini Foundation. Prior to this, she founded The Corporate Gap, a leading communications agency specializing in strategic marketing, stakeholder engagement, and thought leadership.

Currently pursuing a PhD in Business Science, Zethu blends academic insight with real-world expertise, ensuring her strategies align with market trends and business objectives. As Chief Growth Officer at MARC, she spearheads business expansion, digital innovation, and agile marketing strategies. Her curious penchant for research and insights makes her the go-to leader for market and industry insights and is a passion she will leverage to drive thought leadership with MARC.

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Wezizwe is the visionary Founder and CEO of My Coils (Pty) Ltd, a company that manufactures natural hair care products with a commitment to empowering individuals through hair care education. With a deep passion for African hair textures and a commitment to eco-conscious practices, she has dedicated her career to creating healthier, sustainable hair care solutions while equipping customers with the knowledge to achieve optimal hair health.

Wezizwe’s entrepreneurial journey is shaped by her extensive experience in community development and youth empowerment. As a former Programs Coordinator at Women in Trade and Development (WITAD), she helped educate and train out-of-school adolescent girls and young women in rural Eswatini on critical topics such as sexual and reproductive health, self-help project development, and digital literacy. In her current role as Executive Director of Creative Minds Foundation (Eswatini), Wezizwe drives initiatives focused on youth mentorship, career guidance, and entrepreneurship, creating sustainable opportunities for young people.

As a recognized leader, Wezizwe has earned prestigious accolades, including being named a Mandela Washington Fellow and receiving the Junior Chamber International South Africa’s Ten Outstanding Young Persons award. These achievements underscore her commitment to excellence and her ability to inspire and guide teams toward a shared vision. She also holds a Master’s Degree in Industrial and Economic Sociology from Rhodes University, where her research contributed to developing decent work indicators in alignment with International Labour Organization standards.

Now serving as the Chief Executive Officer at MARC, Wezizwe is leveraging her wealth of experience to lead the organization with purpose and innovation. Her leadership style emphasizes collaboration, strategic thinking, and the pursuit of excellence, positioning her to drive meaningful contributions to the industry and beyond.

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Bulane has a passion for storytelling, media, and design. With a strong background in content creation, vlogging, and brand-building, Bulane merges creativity with purpose, ensuring that every project not only meets the client’s vision but also inspires and engages audiences in a meaningful way.

Through experience in visual storytelling, social media management, logo design, digital marketing, and brand strategy, Bulane has developed a keen ability to craft compelling narratives that resonate with diverse audiences. Whether through YouTube content, media projects, or branding initiatives, her work consistently pushes creative boundaries while maintaining authenticity and strategic innovation.

As the Creative Lead at MARC, Bulane works to foster a collaborative and purpose-driven creative environment, encouraging innovation and excellence in every campaign. Her approach blends artistic vision with data-driven insights, ensuring that brands and movements not only captivate but also drive real impact.

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Nonduduzo’s professional journey exemplifies a harmonious blend of customer relationship management and a profound commitment to community development through sustainable economic practices. With seven years of experience in administrative roles alongside executive teams and five years in customer relationship management, she has honed her skills in building
and maintaining client relationships.

In the past two years, Nonduduzo has focused on community development, emphasizing sustainable economic practices. This dedication led to her enrollment in the Civic Leadership track of the Young African Leaders Initiative (YALI), where she is now an alumna. Nonduduzo’s natural leadership abilities enable her to transform visions into reality, making her a valuable asset in her workplace. She is driven by a daily commitment to leave a lasting impact on the world, reflecting her deep-seated dedication to community development and sustainable economic practices.

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